Terms of Service

1. Acceptance

By accessing or using esek.io ("the Service"), you agree to be bound by these Terms of Service. If you do not agree, do not use the Service.

2. Description of Service

Esek provides AI phone answering, business messaging, appointment booking, and tools for managing customer relationships.

3. Service Delivery

Esek is free to use. Your account and workspace are available as soon as you sign up. The Service is delivered online through the Esek app and at app.esek.io; no physical goods are shipped. Paid usage is charged from a prepaid balance, as described in section 11. A top-up is credited to your balance automatically once the payment is confirmed. If a top-up you paid for does not appear in your balance within 30 minutes, contact support@esek.io.

4. Eligibility

You must be at least 18 years old and legally authorised to act on behalf of any business entity you register. By using the Service you represent that these conditions are met.

5. Accounts

• You are responsible for maintaining the confidentiality of your login credentials.
• You must notify us immediately of any unauthorised access to your account.
• We reserve the right to suspend accounts that violate these terms.

6. Acceptable Use

You agree not to use the Service to:

• Send spam, unsolicited messages, or bulk marketing without recipient consent.
• Transmit unlawful, harmful, or deceptive content.
• Violate Meta's WhatsApp Business Policy.
• Reverse-engineer, decompile, or attempt to extract source code.

Fair use. The Service is built for the normal operations of a business. Automated spam, bot attacks, or traffic that puts the platform or the third-party services it relies on at risk may be paused for review, even where your balance would cover it. We may enforce technical limits, including rate limits, to protect the platform.

7. WhatsApp Business API Compliance

You are solely responsible for complying with Meta's WhatsApp Business API terms and policies when using the Service to communicate with end users.

8. Intellectual Property

The Service and its original content (excluding user-generated data) remain the exclusive property of esek.io. You retain ownership of any content you upload or transmit through the Service.

9. Disclaimer of Warranties

The Service is provided "as is" without warranties of any kind, express or implied. We do not warrant uninterrupted, error-free operation.

10. Limitation of Liability

To the fullest extent permitted by law, esek.io shall not be liable for any indirect, incidental, or consequential damages arising from your use of the Service.

11. Free use, prepaid balance and charges

Free use. Opening an account and using Esek, including the Esek Secretary and Esek Sales & Marketing products, carries no subscription fee. There are no plans, subscriptions, renewals or trials for the Service. Any free allowance shown in the app applies as described there.

Prepaid balance. Paid usage is charged from a prepaid balance held in your workspace. You add to it by buying top-up packs (section 13). Your balance is a prepayment for usage of the Service. It earns no interest, cannot be transferred to another workspace or person, and is paid back only as our Refund Policy provides. Bonus credit that comes with a pack is a promotional extra with no cash value; it is never paid out.

What is charged. Each charge is debited from your balance, at the price in our published price list, when the usage happens:

• message conversations: one flat price per customer per day, however many messages you exchange with that customer that day;
• call minutes: a price per minute that goes down as your total minutes for the calendar month pass the thresholds in the price list;
• monthly items you choose to switch on, such as the AI phone line and additional staff logins: debited once a month, in advance, for that month;
• any other usage the price list names, at the price shown in the app before you use it.

Every debit is shown in the balance screen in the app.

When the balance runs out. We do not extend credit. If your balance cannot cover a charge, the usage or item it is for pauses, with a notice in the app, and resumes after your next top-up. For example, new customer messages go to your inbox for you to answer, and a monthly item that cannot be paid for its next month pauses. Nothing is charged for the time an item is paused.

Refunds, chargebacks and a negative balance. If a top-up is refunded, reversed or charged back, the credit it added, including any bonus credit, is removed from your balance. If you have already used part of it, your balance goes below zero by that amount. A balance below zero is a debt you owe us. It is settled automatically from your next top-up before the rest of that top-up is credited, and paid usage stays paused until the balance is above zero again.

WhatsApp template messages and Meta's own charges. WhatsApp template messages carry a fee per message, by type, which is charged from your balance at the price shown in the app. For template messages sent through Esek's own Meta account, Meta's charge is included in that fee. If you use your own WhatsApp Business account, Meta bills its own WhatsApp Business Platform fees directly to that account, under your own agreement with Meta. Those Meta fees are not charged from your Esek balance, and we cannot refund them.

Prices. Published prices are an invitation to buy. The price of a top-up pack is the one shown at checkout. Usage is charged at the price list in force when the usage happens. We change prices only as described in section 14.

11A. Esek Sales & Marketing

Esek Sales & Marketing (AI outbound sales calls, WhatsApp campaigns and managed ads) has no fee to switch on. Its usage is charged from your balance like any other usage. It activates only when all of the following are met:

1. your paid top-ups total at least ₪100, or the equivalent amount the app shows for your currency. Bonus credit does not count;
2. you have given us your business's legal details (legal name, registration number and address), which must be accurate and kept up to date; and
3. you have acknowledged, in the app, the rules on advertising messages and automated dialing under section 30A of Israel's Communications (Telecommunications and Broadcasting) Law, 5742-1982, and the do-not-call rules that apply to your calls.

Your responsibility. You are the advertiser, and the party making the calls and sending the messages, for the purposes of those rules. You are responsible for obtaining any consent the law requires before you send advertising or make an automated or sales call, for honouring every refusal and opt-out promptly, and for complying with the do-not-call rules of each country you call. We check numbers against Israel's national do-not-call registry before outbound sales calls. That check helps you; it does not replace your own obligations.

Suspension. We may suspend Esek Sales & Marketing if we have reasonable grounds to believe it is being used in breach of these rules or of section 6, and we may cooperate with authorities where the law requires. Usage already charged is not refunded.

12. Phone numbers used by the AI phone line

Esek does not sell or rent phone numbers as a product. When you switch on the AI phone line, we assign you a number from Esek's own pool so that the calls you forward to it reach the AI secretary. That number remains Esek's. We hold it with our telecoms carrier; you do not own it or acquire any right in it, and it cannot be ported out or transferred to you or to another provider.

Your own number stays yours. Your business line and your WhatsApp Business account stay yours. Calls reach the assigned number only because you forward them there, and you can stop forwarding at any time through your own carrier.

When the line pauses or ends. If the AI phone line pauses because your balance cannot cover its monthly charge, the number stays assigned to you for 14 days, and a top-up within those 14 days resumes the line on the same number. If the line is not resumed within 14 days, the number returns to Esek's pool. If you switch the line off, it stays on until the end of the month already paid, and the number then returns to the pool. A number returned to the pool may be assigned to another business and cannot be recovered for you. Remove the forwarding from your own line before that happens, so your callers are not sent to a number that is no longer assigned to you.

Availability. Numbers in a particular country or area code depend on carrier availability. If a carrier withdraws a range or changes its conditions in a way that prevents lawful use, we may need to change your assigned number. We will tell you in the app as early as we reasonably can, so you can update your forwarding.

Acceptable use. You must not use the AI phone line or its number in breach of these Terms or the telecoms rules of the country the number belongs to. Serious or repeated breaches may result in the line being withdrawn immediately, in addition to any other remedy available to us.

Charges. The AI phone line is a monthly item under section 11.

13. Top-ups, payments and card details

On the website. Top-up packs bought on our website are sold by Paddle.com Market Ltd as merchant of record (section 16). Your card details go directly to Paddle, a PCI-DSS-compliant payment provider. They are not stored on esek.io servers, and we never see your full card number.

Auto top-up (website only, optional). You can ask us to top up your balance automatically when it falls below an amount you choose. You choose the threshold and the pack, and you can switch auto top-up off at any time in the app, which stops all future automatic charges. To charge your saved card, Paddle requires a subscription record, so switching on auto top-up creates a Paddle subscription priced at zero. It never charges anything by itself, renews nothing, and exists only so that Paddle can charge each automatic top-up you authorised. Each automatic top-up is a separate purchase with its own receipt from Paddle.

In the app. On an iPhone or iPad, top-up packs are in-app purchases sold by Apple; on Android, by Google Play. The store takes the payment, and your card details go to the store, never to us or to Paddle. The store tells us which pack you bought so we can credit your balance. Store purchases are one-off and never renew. Auto top-up is not available for store purchases. Section 6 of our Refund Policy explains refunds for store purchases.

Verification text messages

When you request an SMS verification code from Esek, you consent to receive a one-time transactional security code at the number you provide. Standard message and data rates may apply. Message frequency depends on your requests. To stop receiving these messages, reply STOP; for help, reply HELP or contact support@esek.io. You can use another available sign-in method instead. Carriers are not liable for delayed or undelivered messages. See our Privacy Policy for how we handle your phone number.

14. Changes to these terms and to prices

We may update these Terms of Service and our price list from time to time. Before a price increase, or any other change that materially disadvantages you, takes effect, we will give you at least 30 days' notice in the app or by email. Changes required for legal, security or compliance reasons may take effect sooner, with as much notice as is reasonably practicable.

A change applies to usage from its effective date. It never reduces the money already in your balance: the amount you bought stays the same and is charged at the prices in force when the usage happens. If you do not accept a change, you may stop using the Service and, before the change takes effect, ask for a refund of your unused paid balance under section 2 of our Refund Policy, with no cancellation fee.

Continued use of the Service after a change takes effect means you accept the updated terms.

15. Contact

Questions? Contact us at legal@esek.io.

16. Who we are

esek.io is a sole proprietorship (עוסק מורשה) registered in Israel.

• Registered address: Herzl 100, Tel Aviv, Israel
• Email: legal@esek.io

Our Israeli business registration number is available on request from legal@esek.io.

Top-up packs purchased on this website are sold by Paddle.com Market Ltd as merchant of record. Paddle is the seller on that transaction, issues the invoice, and handles applicable tax. Top-up packs purchased inside the app are sold by Apple or Google, as described in section 13.

17. Data processing

Where esek.io processes personal data on your behalf through the Service, our Data Processing Agreement forms part of these Terms of Service.